Thanks for your comment, Ajay.
Thanks Tracy, that's a nice way of explaining it!
Great tip to make this part of your weekly routine, Julia! We have to remember to bring attention back to all the gems lying dormant on our blogs once we've moved on to write new posts. Thanks for your comment.
Thanks for your comment, Ella. With so many people "shouting" online, it definitely takes more effort to be heard these days.
Thanks very much, Toby - I appreciate your kind words.
Hi Dave, thanks for your comment. The hope is that companies are sharing value with their social media updates, by linking to content that is genuinely useful to their audience. That way the updates will be seen as helpful rather than intrusive. Thanks also for your request for more advanced promotion strategies. I will add that to my list of future topics!