There is a lot of information out there, and the people in your network are probably feeling overwhelmed by it all. This can be an unfortunate source of stress for them, but it’s also an important opportunity for you. Content curation is the process of scouring the Internet, filtering out the junk, and discovering the most valuable, relevant and helpful.
To improve your search engine rankings specifically for searches in your local area, it’s helpful to incorporate local references into your content. To help you do that in an authentic way, here are six local-focused blog post topics that will draw new customers from your geographic area.
On November 7, 2013, a couple of hundred marketing professionals gathered at the Bloor Reference Library in downtown Toronto for the meshmarketing conference. A highlight of the day for me was definitely the closing keynote presentation by Jay Baer, author of Youtility and founder of Convince and Convert.
Have you ever published something to your blog or somewhere else online, and then been disappointed with how your text and images are displayed on the page? Have you ever wondered how to make the magic of linking to another place on the same page, or embedding a link right into your text? Maybe you should learn a little CSS.
When you’ve put the time and effort into writing a blog post that highlights your expertise and offers valuable benefits to your ideal customers, don’t keep it a secret! Use these five tips to promote your content to your connections on Twitter and LinkedIn.