Lionel Luigi Lopez is a business writer, entrepreneur and a musician. He is also an active blogger and marketing strategist. He runs a small business in Manila and still active in music. Follow him on twitter @lionelluigi
Mark Zuckerberg’s famous social media website may be for your business, but are you using it right? How would you know if your campaign is working for you? That’s where Facebook Insights comes in. This is a tool to measure and analyze the effectiveness of your marketing campaign on the social media giant.