Lisa Arthur
AprimoAs the Chief Marketing Officer at Aprimo, I am pursuing my quest to help other marketers produce results that drive up the credibility and role of marketing. My blog draws on more than 20 years in marketing at Oracle, Akamai and a plethora of tech firms. Through my blog, I hope to have conversations around innovation and changes that we need to drive as marketers.
20 articles by Lisa Arthur
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Are You Tangled in a Big Data Hairball?
Aug. 23, 2013 -
Viral Video Turns Bad Day Into Social Media Nightmare
June 6, 2013 -
Cybersecurity: What Marketers Need To Know
March 8, 2013 -
What Oracle's Plan To Acquire Eloqua Means For Marketers
Jan. 20, 2013 -
The Surprising Way eBay Used Big Data Analytics to Save Millions
Aug. 24, 2012 -
July 4 Quiz: Which Founding Father Was the Best Marketer?
July 5, 2012 -
The Number One Lesson Marketers Can Learn From the Facebook IPO Seesaw
June 1, 2012 -
We're Ready for the Omnichannel Revolution -Are You?
May 10, 2012 -
The Biggest Mistake You Can Make About Hispanic Marketing and Cinco de Mayo
April 25, 2012 -
Pinterest: The Good, the Bad and the Ugly
April 6, 2012 -
Marketing The Hunger Games
March 30, 2012 -
Five Things You Need to Know About the Changing Face of Retail
Jan. 26, 2012 -
Collaborate with Customers to Innovate Innovation
Jan. 24, 2012 -
The One Thing Marketers Need to Do While They're On Vacation Next Week
Dec. 20, 2011 -
Six Gifts Marketers Would Love to Unwrap This Holiday Season
Dec. 13, 2011 -
End-of-the-Year Checklist for Marketers
Dec. 8, 2011 -
Black Friday? Yes, Virginia. There Is An App for That.
Nov. 23, 2011 -
The Five Terms that Make Marketers' Brains Hurt
Nov. 9, 2011 -
Are Corporations Giving Up on Social Media?
Nov. 3, 2011 -
Finding Common Ground Between the MLB Fan Cave, the McRib and Patagonia's Buy Less Initiative
Oct. 26, 2011