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@MyAthleticLife: Obviously I wasn’t being entirely serious that social media training comes above training to be an Olympian. My point is really that social media plays a huge part in the public lives of athletes, and it should be a consideration for them (and they should have help to manage it, so they can get on with the task in hand). I don’t think the #wedemandchange was an error, I’m simply listing it as one of the noteable social media events of the Games, and it shows how social media can be a strong lobbying tool. In this case, it was the governing bodies and advertisers who needed to understand the power of social media in demanding change.”
I absolutely agree with you. People buy from people - not businesses. But I'm amazed that companies still insist on hiding behind generic email accounts for twitter, forums etc. I would much rather engage with a real person than a name/object.