Lisa is a Social Media Services Director at social media management agency Emoderation, and has worked in B2C and B2B online communities for over 10 years, dealing with all aspects of multilingual community management, both operational and strategic. You can find her on Google+.
There are dozens of B2B businesses, large and small, that are excelling at social media marketing. To be successful, each one has had to plan every campaign thoroughly. What would a win look like? Did they have the resources to create and run the best campaign possible, and to deal with a spike in site traffic or new business?
Retail giant ASDA operates a strict content strategy on Facebook by deleting any post that doesn't hit 100 likes within one minute. Would this tough stance work for your brand, and what does it mean for CMs and content strategists?
YouTube has announced the integration of Google+ features and functionality, allowing much-improved moderation of user comments on YouTube as well as threaded replies to help build communities. This is smart move by YouTube and its owner Google+, allowing deep integration with most other Google products, such as Search, Gmail, Calendar, Drive and Picasa.
“Curation is another name for editing which is another word for journalism – bringing together lots of info from one place.” This is exactly what a good community manager does as well. By allowing your community to share and discuss topics that are relevant to them, we are acting as curators. That is precisely why we have community guidelines to help us moderate and manage the members, as well as encourage good community behaviour.