A client signs on to the idea of creating a blog, investing in a content marketing campaign, starting a new social media program or rewriting the bulk of their website and a look of panic begins to overtake their body. It’s not panic over what they’re going to write. They’re worried about how they should say it.
BuzzFeed is the content marketing darling we love to hate. Because while you were forcing your team to write blog posts on topics they hated, BuzzFeed saw more than 80 million unique visitors last month, earning 100 percent of its revenue by creating content its audience can’t help but read, share and freak out about.