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Liz Wilson writes copy in the Marketing Communications team at Orange Switzerland and blogs about content, copywriting and social media at CONTENT Works.
Hi Kent, That's a good point, thank you for making it. I believe that in Europe, where I am based, it's OK to have a LinkedIn company page if you are a solopreneur or small business just as it's fine to have a website or blog - as long as you are honest and upfront about the fact that you are indeed a small outfit.
But as you say, perhaps there are cultural differences between Europe and Asia.
What does anyone else think?
Hi Kent, Thanks for the comment. I completely agree that personal relationships are hugely important for generating business. As to LI company pages, I'm not sure it's a case of either/or. Rather, I think it's a good idea to have both to increase your chances of being found by potential clients/customers. I've just set mine up so will be monitoring how useful it is.