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Liz Alton is a business writer and social media strategist. She follows the latest trends in market research, social media, the mobile industry, and the entertainment design space. To learn more about her work, visit http://www.lizalton.com.
Hi Reed! I wonder how much of the whole reactive/proactive discussion has to do with the size of the company & it's user base, as well as with the scale and rapidity with which the social landscape that's evolving around them. They definitely are the leader right now, but I think Pinterest rocketing to #3 just underscores your point: it's going to be super important for them to keep innovating aggressively to hold the position. Best, Liz
Hi BBWC - This is definitely a critical point. The timing around the upcoming IPO is interesting - both strategicaly and also in terms of what implications this acquisition will have. Usually speaking, most companies pre-IPO avoid major changes. So it'll be interesting to see how it all plays out. Best Liz