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Liz has 10 years of experience communicating on behalf of organizations, including a financial services company with over 9 million customers, a university department, three national student organizations, and a small two-year college campus. Read more of her work at lizgross.net/blog.
Thanks for sharing your experience with the post boost feature, Tom.
Thanks for commenting. Drinks are definitely in order next time our paths cross.
I think I'm in a slightly different situation than some of SM2day's readers. I don't sell anything on Facebook. I use it strictly as an education and engagement tool, because I work in a service industry. We couldn't send an email out regularly to our customers, because they'd get really annoyed (It would be like if your cable company sent you a daily round-up of what's good on TV. Most people would probably get sick of that quickly).
I'm not completely sold on the idea that lists and filters would solve the problem. Sure, power users like us would utilize them, but would the average FB user bother building lists, or using pre-populated lists? Or would they still just go to whatever shows up by default in the newsfeed.
I don't disagree that you could accomplish a lot of this by email, but I don't think frequent email communication makes sense for every single business.
So, if a business isn't capable of producing high quality content, why is it spending time on Facebook in the first place? It's not Facebook's job to push crappy content out to users. It should be assumed that quality content is necessary for a content-based social network, I think.
So it's not "if you're not willing to pay to play," rather - if you're not willing to create great content, don't bother.
Definitely agree, Zach!
Technically, you could embed either. You just want to make sure you're using a feed that's simplified (not clunky), so there isn't a delay in it rending in your PPT.
Thanks for reading!