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Laura provides strategic public relations and marketing consulting to small and growing businesses with $2 million or more in annual revenue. Her award-winning PR programs help companies expand sales markets, secure rounds of financing, re-brand following periods of rapid growth, compete in crowded markets and earn high valuations during initial public offerings. She is the author of a 25-page, step-by-step guide that helpssmall business owners extend thier digital presence on Facebook & Twitter to better achieve business goals. You can get your own copy here: http://bit.ly/MbrpWy
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Thanks Jonathan! I'm sharing this via email today with a client in the midst of a community crisis. You did a great job of summarizing the key points!
Well researched, good information. Sound advice. Great article!
Here's a link to some graphs showing how much time people spend on social media and the results they attribute to their efforts. http://info.laura-kinoshita.com/blog/bid/34862/2011-West-Hawaii-Social-Media-Survey-Results.
I surveyed 100 small businesses in my area and found the greatest breakthroughs came when they spent 10-15 hours a week. As the article suggests, relationship-building takes time, but the results are worth it. When clients complain of the time involved, I just ask them how much time are they spending on marketing activities right now and are they happy with the results?