Lindsay Kniffin is a Social Media Specialist for the Corporate Communications organization at Cisco. Her responsibilities include leading the social media amplification and community management programs. She is also the community manager for Cisco's successful facebook page. Lindsay graduated from Santa Clara University in 2009 with a major in Communications. Prior to her current role, she was an intern for Cisco where she led the research and analysis of the competitive landscape in social media. While at Santa Clara University, she also developed a communications plan for the Arch Diocese of San Jose to help drive younger awareness and engagement of the Catholic Church with social media and PR tactics. Being a Gen Y'er and growing up with Web 2.0 tools, Lindsay is passionate about social media and its impact on companies.