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Mark - I agree. I wonder what new features will be added. It seems like they are coming out with something new every couple of days. Will be interesting to see if they launch their photo hosting service this week.
Thanks for the comment.
Thank you for your comment. The 200/700 rule as you put it seemed so intuative I almost didn't write it up. Obviously there are many exceptions, but I do think it has some truth to it. I have actually come across people actually using the "200/700" reference in last couple days, so nice to see the idea getting spread around.
Sorry I didn't reply inline on tools quesiton. I listed three potential tooks in another comment.
I totally agree at putting the work in to engage influencers. The best is when it happens organically, but that is what you are saying.
Most people who read Social Media Today know that long term it is about quality of contribution and engagements. But I feel sometimes that accounts who are truely engaged, but don't have huge Klout scores or large follower numbers, are overlooked.
I will be interested in hearing your results.
Karen - Thanks for commenting.
I think you can actually combine those two approaches. Look for accounts that meet the criteria, and then use your "instinct" which I assume includes looking at the profile, tweets, etc to make the final judgement.
This criteria came out at looking at engagement analytics, but at the same time you can't only look in that range all the time. The account might be a perfect match on content, location or style. So keep doing what you are doing, but just keep it in mind.
Social Marketing - Thank you for commenting.
A few tools work well with this concept.
Social Bro (http://www.socialbro.com) is a newer free tool that will let your search bios for keywords as well as control for following/follower numbers. They actually have a number of criteria you can use. The software is new, but it functions pretty well.
If you use Hootsuite, you can look through your followers using the 200-700 criteria to look for who to follow back or try to engage. You can also look through lists related to your topic and Hootsuite will display following/follower numbers plus tweets a day and Klout scores.
Finally, Formulists (http://www.formulists.com) also allows sorting for most of the lists you create using following/follower numbers. They have over a dozen different ways to create targeted lists. Since Twitter still allows automation in creating lists, this can be a good way to target niches while also using the 200-700 criteria. Explore different ways to create lists, filter by the criteria and then you can use the resulting lists to think about who to target.
Hope that helps.