Global social media analyst, native language research specialist and localization expert. Passionate about social media cultural discovery in global markets in 43 languages. Delivers global social media brand audits, analytics, brand innovation insights, media tracking, netnography. Yogini, linguaphile, passionate about global cultural research, social brand innovation, competitive positioning, social analytics.
On the eve of the Academy Awards, I perused the Oscar oracles of several top media channels wondering how the box office factored into their Best Picture Oscar category picks. But I was also curious how wagering on the popular vote—social media sentiment—might hypothetically influence the outcome. If the “social correlation” were ever to become a nominating factor at the Academy, how might the popular vote sway the ballot, or even predict a winner.
The anticipation building for the Kanye Yeezy Boost trainer brand has elevated a sports label into the once rarified fashion discourse of NYFW.