Writer and Social Media Manager
I've been writing for over five years on a variety of subjects including social media, innovation, technology, finance, etc. I've written for both B2C and B2B audiences in different genres.
May 15, 2014
"Engagement" is now the magical KPI so many use for judging the return on investment of social media. But... is "engagement" a useful KPI? The problem is, we're so caught up in counting our Likes, Mentions, and Retweets that we're not actually focused on what the point of "Engagement" is supposed to be.
April 15, 2014
Agencies can do a lot for businesses, including using their collective expertise in social networks to advise businesses on the best practices for approaching marketing. But an agency should never completely take over your social media presence for the following reasons.
February 07, 2014
Businesses often fall back on the same habits when it comes to social media. Instead of thinking about how to engage their audiences, they attempt to meet a status quo or focus on numbers that don't actually have any ROI. Businesses need to ask themselves the hard questions about their social media and why they exist on those platforms.