Loni Stark is director, product & industry marketing at Adobe. In her role, Stark oversees global market positioning, go-to-market strategy and operations for Adobe Experience Manager, part of Adobe's Digital Marketing business. Stark is also co-founder of StarkInsider.com, a website with over half a million readers a year, where she writes and hosts a video series on her affinity for tech, arts and Napa. She is a frequent speaker at industry conferences on how an organization's competitive advantage is impacted by digital experiences. Follow Loni on the Adobe Digital Marketing Blog, and on Twitter @lonistark.