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Andy you are absolutely correct. If you don't have a good foundation, you will have a hard time building the community to egin with. But once you have a lot of your own information, it is great to open up to input fromothers.
You nailed it with the qualifier of "third party legit". There is something so powerful, when the endorsement is really in the words of a customer. They will say things in a way, you can't fake.
I really enjoyed the article because I have all those same discussions with prospects.
One thing I hear which you left out. With all the emphasis on social media,clients tell me they will get to their website eventually, but they focus their attention on their Facebook or Linkedin page.
While these platforms are valuable, there are two risks with that strategy. The first is that the platform may eventually go away, or the rules may change drastically ( Facebook) and you will find access toyour contennt dimishing. The second is simply a chance to build a deeper more meaningful relationship with a prospect. Just like dating, social media is a singles bar, and your objective should be to bring your date home. Your website is home.