Digital Marketing Executive
Luke is a digital marketing executive at AccuraCast - a London-based agency - who writes extensively about technology, social media and trends in the search market industry.
March 09, 2015
In this article you will learn how to use online tracking data optimize the customer experience , and h ow to integrate offline channels – such as the phone – into an omnichannel strategy.
September 04, 2014
Tracking the ROI of social media should be integral to every campaign, however only 10% of businesses are monitoring their results. For companies that rely on telephone conversions for the majority of their business it can seem especially difficult to effectively connect online and offline marketing. Here are three techniques that marketers can use to understand social media ROI and build more sophisticated campaigns.