Why do we have to keep up with that constant urge towards busyness (and bursting online activity) vs. pause, reflection and adding relevant value where it may apply into the overall conversation? Haven’t we learned from the recent past? I mean, haven’t we learned that social networking tools are just not another marketing channel, but purely a conversation amongst peers on a common interest and with a strong urge to connect further along?
Are you ready? I surely hope so, because if there is anything that I have learned throughout the years interacting with those younger generations, both inside and outside of IBM, is that they are not going to wait. Not for you, not for me. Not for everyone else for that matter.
Yes, still today in 2013, and despite the huge impact of social technologies in our society, there are businesses out there that seem to be rather happy with shooting themselves in their feet. Isn’t it time that we finally, at long last, wake up and embrace the inevitable? Social Networking is here to stay and for a long while even.
Yes, the buzz is there, the hype, too! The selling and marketing of it, but when you are talking about making a commitment, that is, raising the stakes to provoke that profound business transformation we all know it’s fully capable of (about how to make it work), it’s nowhere to be seen. And that’s worrying. Very worrying
...as a starting point we will need to start thinking about Social Business in higher terms than ever before. Aim for a bigger purpose. Yes, Sales, Marketing & Communications, New Hires, Technical Leadership / Thought Leadership, IT Infrastructure and so forth are cool beans and everything, but they are not enough. Not anymore. The stakes are higher. We are just scratching through the surface of that business transformation ...