November 15, 2014
Startup community managers are part sociologists, part event planners, part product developers and they straddle many different roles to build a sense of fellowship among a product's users.
October 26, 2014
It's one thing to be "doing" social media, but another to try to analyze whether efforts are effective, especially for associations.
July 10, 2014
My advice if you’re using LinkedIn groups as either your organization’s private community platform or to generate leads or drive traffic to your business’s website or blog: start looking around for other options, because I would not be at all surprised if LinkedIn’s next announcement is that it’s getting rid of groups.
March 20, 2014
Suffice it to say that the writing is on the wall: Facebook’s free lunch for brands is dwindling fast so don’t be surprised when the inevitable happens and Facebook truly becomes what it already has become for many brands - an ad platform. It's time to start plotting your post-Facebook social media strategy.
January 20, 2014
I've been "doing" social media in the association world for six years now and if I had a dime for every time I've heard the comment "but our members are older and aren't using social media," I could probably retire right now. Associations use that "truth" to justify the status quo.