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Terry--I'm a member of the Community Roundtable, a peer network of community managers, and it's an interesting mix of both a small online community and a quasi-association. As someone who works in the association world, I'm used to associations that exist primarly in "real" life, with online community being a very distant after-thought, if it's a component of membership at all. With the Community Roundtable, the online community IS the association, for the most part--there is no annual meeting or other face-to-face component. As such, it's much like you describe--specific discussions with a big networking component.
The thing I like about it is that the community managers ensure that questions posted get seen by people who likely have an answer or have expertise in that area. In a huge online community, there's no way that level of personal attention and care could scale; in a small community, it's possible for a community manager to see a question that's gone un-answered and reach out individually or through a weekly email to make sure the question gets answered.
While large numbers seem to be a metric of success for a lot of marketers and community managers, I agree with you that there's a lot of value to be had from small, intimate online communities.
Hey--thanks for weighing in/clarifying. I'm the first to admit I'm not a fan of Klout so I'm obviously biased against it. Also, as a community manager in the association world--not the brand world--my experience is a bit (or maybe a lot) different than someone who manages a brand community. In association community management, your members ARE your community and online community platforms exist as a member benefit, rather than to drive brand awareness or sales or stuff like that. In my case, that community is made up of medical practitioners who belong to the association and participate in the online community to exchange professional knowledge and bounce ideas off each other. Some use Twitter, but it doesn't have much bearing on the association's community. The people who are active on Twitter tend to be active on Twitter, and the people who are active on our platforms tend to be active there and not Twitter. And of those who are active on Twitter, even the most active and engaged don't have particularly high Klout scores because their network is relatively small. So in my case--and the case of other association community managers (sadly there aren't many of them, but that's starting to change) Klout truly doesn't have much relevance in the context of community management.
Lol--this is exactly what I thought when I saw that contest! And I love Dunkin' Donuts and go there frequently. I saw this just AFTER I had left the store and was mad that I'd already been to the store but couldn't enter because I didn't take the photo while I was there. WAYYYY too much effort for a contest!
I am totally baffled by this move on Facebook's part. While they clearly are going to great lengths to become essential to brands marketing themselves--social plugins, even window decals!--they are at the same time making their own platform LESS useful for the very brands they're trying to woo into setting up "official" Facebook presences. They need to pick a side already and stick to it--and it's blatantly obvious that the side they're picking is business and not individuals--so enough with the "we want to give you guys control" stuff like Community Pages. They don't want individuals to have control over their own information--why are they doing this convoluted thing where individuals have control over brands?
Like I said--I totally don't get it.
Thanks Adam--I think because I'm using Blogger and just had to improvise it isn't working. I installed it the day it came out; maybe Blogger has created something that works better---I'll check it out.
So how do you find the ghost page to track who "likes" your page if you install the "like" button onto your website or blog? As a blogger who has installed the button, all I can see is the number of people who have liked it on the blog, but can't find anywhere on Facebook where I can see who the people are, times my blog url has been placed in people's activity streams, etc.