Performance Horizon Group
Prior to co- founding Performance Horizon Group, Malcolm was President of buy.at inc and co-founder of the highly successful buy.at affiliate marketing network, acquired in 2008 by AOL. As CEO of Performance Horizon Group (PHG), Malcolm overseas all aspects of the company's global growth. PHG is a leading provider of real-time performance marketing technology to some of the worlds biggest brands. ExactView the companies flagship product is enabling global brands and agencies to manage their key performance marketing partners in-house, across multiple digital channels including social and mobile Malcolm is also an investor in early to mid-stage online businesses in the performance, music and gaming sectors in the UK and China. www.performancehorizon.com.
March 02, 2012
The growth and popularity of Pinterest has taken brands and consumers by storm, however the recent news of its relationship with Skimlinks to monetise links and in effect turn Pinterest into a “superaffiliate”, caused a media storm which in turn spelt the end of the relationship for the two companies. As the first partnership of its kind on a major social media platform, how long will it be before the trend is adopted in a more sophisticated and transparent way, with other social channels following suit?
December 20, 2011
"I have been working in the digital marketing industry for over nine years and can appreciate that social media managers need to evaluate what impact engagement on these channels is having on their wider marketing efforts, but I fear settling purely for influence will be to the peril of budgets, particularly as we work through a particularly difficult and elongated recession."