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Thanks for dropping by Alicia.
IMO, Google's biggest fight would be against everyone who wants to guard privacy. Well, we know that privacy is gone the instant we connect to a network.
The way Google is becoming part of everything that constitutes our life - phone, car, friends and every other thing, that makes people more wary of the way how our details could be used by Google.
Guess, that would be it's biggest challenge, keeping private data 'private'
The update is not about ranking but more about how your search will be processed.
You might want to check if the site has not been hit with Panda/Penguin updates.
Agree with you. Google is trying to get more human and if you look closely at all activities of Google, you might also note that Google is building an entire ecosystem around you - the car you drive is Google, the food you eat is delivered by Google, the content you see is driven by Google. They are touching all the aspect of our lives and it would be foolish to ignore them.
Glad you liked it Eric!
I and most of the other Twitter Chat addicts are fan of TweetChat.com or sees.aw
Will also explore TwChat. Seems interesting!