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I don't agree that promoted post are an option
Actually, the main problem ( Here in Montreal at least ) is that companies don't know how to use their Facebook pages...
They use it like adverstising you would see in news paper, instead of communicate, give some ideas about their products, or give explaination...
The results of this of course is that most of them are blocked to start with.
There is a lot of explanation and education to give to small bussinesses about Facebook. Some even use it as their own web site, since its « free » big mistake again
I understand Facebook wanting to generate money of course, but the way I see it now, they don't really know how to do it and they juste try stuff, untill the hit the jackpot :o)
I think this is a big marketing mistake from Facebook
Instead of forcing companies to pay to promoto post ( wich is very annoying for Fans and non-fans as well )
The should make an annual fee, something like 100$/year to have the right of having a facebook bussiness page.
Since having a Facebook bussiness page is a must for high porcentage of bussinesses, i'm sure they wouldn't mind paying that.
And it would be a win-win situation for Facebook as well, since they would get more $$
** Sorry for my english, hope you get my point **