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Currently Marc is working with Accenture to raise awareness and drive engagement of the Accenture Interactive practice. Prior to that Marc was the social media practice lead at Ernst and Young, one of the world’s leading professional services organizations. Before joining E &Y, Marc was the Digital and Social Media lead for 2 years at Digital Response Marketing Group, a social media and search marketing agency in Naples, Florida. Previously, Marc had been consulting for the Direct Response Marketing company, Emerson Direct, for almost 7 years. At various times he had served as their Director of Internet Marketing and their Director of Social Media. In both roles, Marc was able to leverage his experience in marketing, sales and technology to a degree in which companies actually did not “glaze over” and just nod their heads when he suggested a new approach to creating digital content, a different social media strategy or a simple SEO tactic
Hey Don, Agree on #2 and #3, all the analytics in the world won't convey that you actually know what to do-and that's the rub, alot of people are plugging in numbers and methodologies but are missing out on nuance and culture...:)
Tracy-Definitely, understanding, but how about compassion or empathy for what they are going through perhaps?
@Bill Ironically, not much has changed since I wrote that original post-which means the potential is still there but the gap is narrowing.
@jen Good luck with the challenges! and you're right the rules are a bit different...
@Danny 2015 might be generous, Lets shoot for 2012!
Robin, that was a great post. I particularly love this line: The real value of crm tools is not their ability to replace human contact but to make that contact more valuable when it finally takes place....