February 16, 2015
When it comes to finance online marketing, a small number of brands, such as TransferWise and Money Supermarket , prove that, when done right, social media can take a leading role in increasing market share in the financial sector. It's not an easy task to do, and many financial brands get it wrong. The following are examples that we can use for inspiration and guidance on what works in the financial sector.
April 23, 2014
But what if starting early isn't an option? What if you wanted to start travel blogging today - how would you generate millions of visits while being 10+ years late to the party? I want to clarify that it's definitely possible. Below are ten points that, for me, are essential for first time bloggers in 2014.
February 12, 2014
Without the right question to begin with, the analytics tool is irrelevant to a large degree. What matters is starting with the right questions, and then finding the tool or data that provides you with the best answers to your questions. No amount of answers will ever suffice without a good question to begin with.
March 21, 2013
By 2014, there will be more mobile devices in the world than people, and mobile phones will overtake desktop PCs as the most common web access device. So why is mobile advertising taking so long to catch on? It seems that most marketers see it more as a "nice to have" non-essential.
October 11, 2011
Having a great content strategy is one of the most important aspects of any social media campaign, as it’s the content you produce that often acts as the ‘ice breaker’ that connects you with new audiences. The better your content strategy is, the more powerful relationships you can build and the larger your audience will grow through social media.