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Mario Zelaya is the Global Managing Director of Majestic Media, North America's first Facebook Marketing & Technology agency. As a master digital strategist, Mario has worked closely in developing successful campaigns for Kia, Virgin Mobile, Nissan, Sears, Gatorade, Hot Wheels, PwC, General Motors, and many other global companies. With over 250 national Facebook Marketing campaigns under his belt, Mario is a highly sought after resource in developing social media campaigns for the largest brands in the world.
With an undergraduate and a master's degree in Finance & Economics, Mario has brought an ROI perspective to the digital marketing world by launching Majestic Media, a Facebook Preferred Marketing Developer.
As the founder of Majestic Media, Mario took Majestic from a small 2 person shop, to becoming a global digital agency, opening up offices in Argentina and Bulgaria.
By rebranding and refocusing Majestic to Facebook Marketing, within a year Majestic Media was granted the prestigious Facebook Preferred Marketing Developer status. In the process, Majestic Media became the largest builder of custom Facebook applications in Canada.
Unfortunately that’s the reality of playing in someone’s field. We’ve been so used to “free ads” and “free engagement”, because that’s essentially what brand posts are…glorified ad units to engage with audiences.
Think of it this way: what other ad unit exists that allows you to reach brand advocates, have them comment and respond to your brands message, share it with their friends, etc…. None. There’s no ad unit like that in existence.
Given the fact that the avg Facebook user Likes well over 50 brand pages, it’s not a preposterous idea that Facebook has tweaked its algorithm so it’s less “spammy” from posts coming from all these brands.
I truly believe that Facebook has every intention to make this change for the benefit of the users. A by-product is the fact that you now have to pay to reach all these users. That’s an old fact and is expected, especially now that it’s a publicly traded company. The days of “free” are definitely over now that Facebook can prove the benefits and ROI of having your brand be on Facebook. Influence + advocates + reach = sales.
While there is no tool that can truly measure “EdgeRank” <–a fictitious name for Newsfeed, there are tools that can help you optimize your pages reach. For example:
Analyzes your previous posts, the time you posted, number of people engaged, etc… And it will show: 1) the best time to post 2) The best type of post (usually a photo) 3) who your brand advocates are
4) key topics that generate the most engagement
5) recommendations to improve your brands ability to show up in the newsfeed and create "viral/social" posts
Great article. It's something we've known about for 8 months. The "big" tweak to the algorithm happened a long time ago and for brands, things wont change: Your brand advocates, you'll reach for free. The rest, you gotta pay to play.