Mark is a regular speaker and writer on social media and digital strategy. He is the digital strategy columnist for Australia's most widely read business magazine BRW and also writes for Marketing Magazine.
July 03, 2013
Let’s put the customer first. Focus not on spamming your customers but on providing real value. Don’t waste money on irrelevant marketing and more noise. Stop thinking about data ownership and spend more time on relationships. Put your customer first. Become C2B.
November 30, 2012
What did the Black Friday analytics report from IBM really tell us? Is the online shopper's behavior changing? What can retailers learn?