Partner | Chief Aesthetic Officer
Partner | CD @translatorxd. Brand experience strategy, digital-centric thinking, conceptual development, and visual solutioning. Co-Founder of @ISSofBrilliance, Co-Creator of @Meet_Meme trading cards. I also draw comic strips with my kids. translatordigitalcafe.com
October 27, 2011
Wikipedia tells us that "Keeping up with the Joneses" is an idiom referring to the comparison to one's neighbor as a benchmark for social caste or the accumulation of material goods. As with everything digital, it's always fascinating to see established human behavior begin to show up (or morph itself) in a new online incarnation. With that, I present Exhibit A: Klout, the ultimate letter jacket for geeks.
May 10, 2011
Walk into any establishment today and you’ll inevitably run smack dab into a sign that says “Follow us on Twitter.” Generally it’s communicated on everything, and proudly indicates “Yes, we have checked that box off on our marketing tactic list.” Unfortunately many of these Twitter accounts are unmanned or only exist to tweet the latest sale, special or company news. What a shame.