The culture of social media is taking over all parts of life. How we work and play is socialised, interactive, and ultra-connected. In this world, the term 'social media' is becoming a handicap. It's holding back the concept from maturity.
Everyone's talking about the influence of social media on the 2012 US Election. Actually, the election had more influence on social media. Mark Blackham, a political strategist, says the attention given to social media raised it into a mature, but restricted, place within the discourse of public life.
Rumours are the stuff of social life, and they spread very quickly over social media. The strongest rumours are plausible, and people want to believe them. So what is the best route to chase down and destroy lies spread over social media?
Thanks to social media we now all have libel daily with our breakfast. Social media will make organisation more aware of the sort of things that have always been said about them. It won't always be pretty. Rather than lash out, organisations will learn to love ordinary breaksfast libel as the ultimate market survey. For serious online libel, we'll have far more information about who saw it and how they reacted. Then we can ask: was the reputation damage bad enough to drag it all up again?