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It isn't just FB. And it isn't just my home address or my likes. Yes, I hate the way FB, Google, and every other major internet content provider are tracking me, and collecting, then selling data about me.
However, to all who are commenting that they appreciate that ads and suggestions are more relevant to them, I quote Mat Honan, from "I Liked Everything I Saw on Facebook for Two Days." article referenced by Tamara in her article.
"This is a problem much bigger than Facebook. It reminded me of what can go wrong in society, and why we now often talk each other instead of each other. We set up our political and social filter bubbles and they reinforce themselves—the things we read and watch have become hyper-niche and cater to our specific interests. We go down rabbit holes of special interests until we’re lost in the queen’s garden, cursing everyone above ground."
This, to me, is the scariest, most detrimental impact for "targeted" content and a core reason behind the disappearance of moderates in the U.S. and the radicalization of both conservatives and liberals there.
I'm a bit "over" the whole social media expert topic. My twitter feed is full of posts from a few "experts" with banal encouragement to have a good attitude, tweet x times a day, or telling me what the next big thing will be. Oh, and the best; "The ulitmate secret...www. please-click-my-link. c0m.
IMHO, I recognise a social media expert when he or she posts a relevant, insightful article or blog with a headline that tells me what I'm about to read. I don't really care if this person has a Klout score of 20 or 426. That's the person I want to follow.