Mark develops and launches all new marketing initiatives for Didit’s target audience to stimulate interest and leads for the business development team. He also serves as a central point of contact for all search engine representatives, stays current with all their new developments and offerings, and leverages these relationships to provide Didit’s clients with exclusive access to search-related advertising opportunities. Mark has served actively within industry organizations, holding the position of co-chair of the IAB Search Evangelism Committee, as well as being on the Shop.org member services committee and the DMA Research Forum Panel.Mark came to Didit in 2004 as Director of Sales, during which time he formed many of Didit’s most valuable client relationships and he was instrumental in shaping the Sales-to-Client Services transitioning model. Prior to joining Didit, Mark was co-owner and Vice President of SLS Sales Consultants, a regional distributor for orthopedic device manufacturer Wright Medical Technology. Under Mark’s leadership, SLS increased revenue 11-fold, and moved from number ten to Wright’s top ranked distributor in America, finally going public in 2001.An avid runner, golfer and photography enthusiast, Mark lives in Westchester, NY with his wife Debbie. He also holds a Certificate in Diamond Grading from the Gemological Institute of America.