The Strategy Web™
Founder & Web Business Strategist
Martin Meyer-Gossner is a web business strategist with sales, marketing, mobile and social media expertise in the media and technology business for more than 15 years. With his international consulting brand The Strategy Web™ (founded in 2008) Martin attends to connect business and organisations with consumers (or prosumers) – and opens eyes for new sales, marketing and customer service visions and solutions. He was partner and co-founder of the B2B IT decision maker community silicon.de where he held responsibility for marketing & sales service (sold to CBS Interactive in 2006 - formerly know as CNET Networks).
December 03, 2013
A new European study by CNBC called "Europe’s Mobile Elite 2013" shows that most business leaders own a mobile device (90%), live and like the mobile business and are agreeing that life is “easier” (68%). Even more, 64% see their lives becoming more productive and enjoyable.
November 20, 2013
Human interaction gets disrupted by new technologies like smartphones and tablets. Yet, we are still trying to figure out and learning how to engage with our mobile devices when other people are around. Time to rethink (mobile) etiquette. When is it ok to check our mails on our phones?
November 08, 2013
Managers around me get confused about the trend of content marketing. What exactly is it, and where does it start? A promoted tweet? An advertorial? Promoted or sponsored content? A commercial that uses storytelling? I had decided to discuss this a bit when I came across a great commercial yesterday as Pepsi turns the tables again.
October 29, 2013
When I am traveling to see clients, I am very much a cross-platform user: my laptop, smartphone and tablet all see usage. Hyper-connected travelers spend 30% more than less-connected travelers. As you can see from this infographic by Monetate, always-on active travelers show some significant purchase habits.
October 18, 2013
In order to demystify the myth around social influencers, brand fans and brand advocates, we will discuss the topic in the future with different leading marketing specialist of emerging platforms and different cloud marketing providers. Kevin Bobowski, vice-president of marketing at Offerpop, talks about social influencers and their relevance.