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If I may...
If you want engagement? PAY HER just like you pay magazines and writers and ad directors and photographers. There is nothing unethical about it as long as it's transparent and no one is lying. Advertising has a 9% trust rating and yet that doesn't stop anyone from creating more ads.
To those brands who pay their brand ambassadors a working wage THANK YOU!!! Thank you for recognizing that social media is hard work. Why are movie stars with fake scripts to read more worthy of a pay check than a mom with 3 kids to feed and a REAL experience to share? The movie star isn't sharing your brand with her friends, the mom is. Have her disclose, "that after years of using said product, the company has agreed to sponsor my blog.." that would solve the ethics issue.
This is a problem that is exploding inside women's groups who are sick and tired of being used by Brand X, Y, and Z. It's time to shift media into paying the real influencers, not those who set up the deals, and pay them in greenbacks so that they can make a house payment or their wifi bill.
Here's a jumpstart of what needs to be considered in that conversation.