Mary Wieder-Bottaro
Director of Marketing, Global Marketing Consultant | @MarEliz827Mary is a global marketing, communications and business development expert in Verona, Italy, originally from the U.S. She has been developing a career in international marketing and communications and B2B marketing for almost a decade and has worked in the public, private and non-profit sectors for companies such as RRDonnelley, the Organisation for Economic Co-operation & Development (OECD), Perth Heat Baseball and, most recently, CROS NT. Her experience includes developing marketing plans and conducting market research on a global level for the B2B marketing environment, small businesses and start-ups, and she has worked in the U.S., France, Australia and Italy. Mary's expertise lies primarily in B2B marketing strategy including executing digital and social media campaigns, setting KPIs and tracking analytics. Mary is also the President and Founder of Verona Professional Women Networking and sits on the Board of Directors for Professional Women's Network (PWN) as VP of Marketing & PR.
Mary holds a Masters degree in Global Communications from the American University of Paris and a Bachelor's degree in Marketing from Lehigh University and speaks English, Italian and French.
27 articles by Mary Wieder-Bottaro
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The Merger Between Marketing and IT: A Guide to B2B Marketing ROI in the Digital Age
Jan. 11, 2015 -
How to Stay in Good B2B Marketing Shape Over the Holidays
Dec. 23, 2014 -
Data Driven B2B Marketing: The Risks of Marketing on a Whim
Dec. 14, 2014 -
Optimizing Google AdWords for Your B2B Marketing Strategy
Dec. 6, 2014 -
5 B2B Marketing Roadblocks and How to Deal
Nov. 28, 2014 -
5 Considerations for Your 2015 B2B Marketing Plan
Nov. 17, 2014 -
5 Creative Digital Marketing Solutions for B2B Companies
Sept. 19, 2014 -
Digital Marketing Facts You Can't Ignore
Sept. 4, 2014 -
3 Ways to Conduct B2B Market Research Using Digital Marketing
Sept. 1, 2014 -
5 Tips for a B2B Customer Centricity Strategy Using Digital Marketing
Aug. 22, 2014 -
B2B Content Marketing Across Borders: Does Your Message Translate?
Aug. 12, 2014 -
The B2B Marketing Budget: When to Invest in Digital Marketing
July 29, 2014 -
Building Your B2B Social Media Platform in 5 Steps
July 22, 2014 -
7 Signs Your B2B Digital Marketing Strategy Is Failing You
July 15, 2014 -
Defining a Marketing Information System for B2B Marketing
June 25, 2014 -
Converting Content Marketing into Successful B2B Social Media Marketing: DOs and DON'Ts
June 20, 2014 -
How to Enhance Your Content Marketing for B2B
June 13, 2014 -
4 Ways Small Businesses Should Be Analyzing Marketing Analytics
July 24, 2013 -
Pin It to Win It: How Non-Profits Can Tell Their Story on Pinterest
March 12, 2012 -
Sparking Change Online: The Challenges and Strategies of Non-Profit Social Media Exposure
March 2, 2012 -
Would LinkedIn Benefit from a Chat Feature?
July 21, 2011 -
The Day Social Media United Italy
June 14, 2011 -
Do we shape media, or does media shape us? A Sports Case Study
June 13, 2011 -
Social Media Rule #1: Play Like a Champion
June 3, 2011 -
Making Marketing Easier by Tagging Brands in Facebook Photos? Not so Fast...
May 12, 2011