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Mary Liebowitz is an American writer and marketer, and has worked with businesses in the US, the Caribbean, Greenland, and Copenhagen. With an entrepreneurial spirit and outgoing disposition, she enjoys teaming up with new partners to create stories, and find the right formula for managing a brand's social channels.
I don't know if I'd embrace "old fuddy-duddy" :) - I still believe transparency and honesty is a company's best approach in engagement. Whether or not we're able to see the humor in a spoof event, "hoax" just doesn't resonate well with everyone, and I'm not comfortable opening an audience up to potentially feeling duped.
I think the backlash can be too polarizing within a customer base, and I'd rather just stick to creating fresh and valuable discussions that tie directly to my brand.
Love it, think it does a great job of highlighting all the resources out there for those not yet using a centralized platform, but I'm just wondering - does this image look the same for our male counterparts? :)