Amid the buzz of Google's new logo last Monday, a lot of people missed Tuesday's announcement that native Gmail Ads are now available to all advertisers. The option to run these Gmail ads is now available in AdWords as part of a Display Network campaign.
Viral videos can make the news and sometimes win the hearts and minds of the common people. But when Time.com published a list of the top ten viral videos of 2014, about half of them were the result of large existing fan bases and were not the typical “viral video.”
Better analytics make for better marketing decisions. This is true whether you're talking about Facebook or billboards on the side of the road. If you don't track to see if something works, it didn't. Or maybe it did. But just like the number of licks it takes to get to the Tootsie Roll center of a Tootsie Pop, the world may never know.
There are a lot of tricks to building your brand equity. I’m a fan of writing blog posts on lots of websites and running micro targeted ads online until I’m famous to a small handful of people, their families and friends. But everyone has a theory on building a brand—be it PR, social media, public speaking, or dressing up in a Lady Gaga meat suit. So, let’s talk about the brand you want to build, rather than the tactics needed to build it.
Saying that marketing on social media doesn’t work because you’re not seeing a return on your investment is like saying that the treadmill you faithfully use as a coat rack isn’t working because you haven’t lost any weight. If you’re not making money on Facebook, YouTube and Twitter, odds are that you’re not using them correctly. Social media ROI is not a myth!