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Matt started out as a database administrator at Goodyear Tire and Rubber Company within the enterprise data warehouse team, seeing all the possibilities for data in marketing he realized marketing was his future. From Goodyear he joined Progressive Insurance Company where he worked on email marketing, web experience, and web analytics. Most recently Matt was Marketing Manager at Steris Corporation managing all aspects of digital marketing including social media, search engine optimization, pay-per-click advertising and email strategy.
Kudos Eric on calling it like it is.
UPDATE: This may not be the full story.... Give me a few minutes to scout out more details... A great example of journalism reporting a partial story that leads to a mess.
And you did the same thing by reporting on something before full details came out.
Thanks Avtar! I'll probably start working on that soon!
And if you ARE under fire, ensure that your Facebook posts for advertising are Unpublished, that way organic traffic to your page doesn't see the negative comments.
A social media network run by marketing people for consumers... I see this going nowhere :(
Great thought, I went back in and checked. You're able to target to State or DMA... so in most cases you're going to have to settle for the greater metro area. For example, I was able to target Cleveland-Akron, Ohio, but not Westlake Ohio (where our office is), from what I've seen with other advertising networks, this isn't too bad.
For small businesses, it'd probably be best to target either the metro area, or followers of businesses near your location. For example, if I was running a small business in Westlake I would not choose Cleveland-Akron, since that's going to give me too many people. Instead I'd focus on followers of @WestlakeOhio etc.
Good feedback Zach and great thinking! Thanks for the comment!