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The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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Matt Ceniceros is focused on understanding how the collision of the marketing, corporate communications and digital marketing disciplines impacts the way consumers engage with business. He has extensive experience in executing reputation management and thought leadership programs through the use of traditional media relations, as well as social and digital media.
Matt is a thought-leader in the B2B marketing industry having been an instrumental change agent for a number of companies while serving in both leadership and adviser roles. Matt architected the social media program at FedEx, used global social media to strengthen online and business relationships in the solar and semiconductor industry, and currently is helping brand and communicate one of the largest sales transformations in corporate America.
He has been recognized as a top corporate social strategist by Altimeter Group, and his views have been published in the AMEX Open Forum. Several traditional and social media programs he’s developed have been featured in industry publications.
Matt graduated from Texas State University and served as president of the PRSSA chapter and other student organizations. He has sat on the board of directors for the PRSA Silicon Valley and Austin chapters.