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Blogging has i's place ..Absolutely! but you can't dispute it's reach and effectiveness for branding.. 900 Million users and Personally I like Facebook: better I liked the fact that not only can you target and get your message out in front of customers locally or demographically but because we also know the things that people like and the things that they talk about in their interest we can target them psychographicly if you know what I mean. I like that Facebook allows you to interact with a wide group of people that are already interested in your product or service.. and you get to be infront of people a LOT longer than in a blog post . So I say from a business standpoint, I think Facebook has a much better way to help brand your business, and create a buzz to drive almost instantaneous traffic..
In fact you may be interested in checking out our social search optimization program to see what I'm talking about.. http://www.thinkbigsites.com/social-search-optimization.html Matt Johnson~