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I'm an Enterprise Marketing Coordinator at HootSuite. An advocate for transparent and open systems, I'm passionate about how social media is transforming the way businesses and governments organize and communicate.
Thanks for putting these stats together, Jessica. But there's an important caveat that should be included in this bullet:
It wasn't 87% of consumers in the survey who said that. It was 87% of "consumers who were highly satisfied with both a brand’s marketing and service delivery". Big distinction.
Matt from HootSuite