Customer Strategist and Management Consultant
Maz is a customer focussed business strategist and a management consultant. He specialises in customer strategy, customer experience and relationship marketing. Maz has a deep interest in people, relationships and business. He is a member of the Institute of Direct Marketing.
April 12, 2015
It occurs to me that when the same ‘problem’ keeps coming up then it worth taking a deeper look at the ‘the way of showing up and travelling’ (some call this mindset or worldview) that generates the methods-techniques-tools for addressing the problem. So in this conversation I wish to grapple with the persistent problems of ’employee engagement’ and ‘customer loyalty’.
March 10, 2014
Does Amazon deserve the label of ‘Earth’s most customer-centric company’? Before I answer that question, allow me to tell you a little story about a well-known telecommunications company, one whose official strategy was to become customer-centric.
November 19, 2012
The function of marketing is to shape customer demand to meet the revenue/profit demands of the business; it is to shape the customer to sing to the ‘organisational tune’. And this context/stand/mode of being and operating is the antithesis of the customer-centric orientation.
October 04, 2012
The author's take on three items of news that caught my attention recently: Stephen Hester’s insights into the banking industry; Apple’s iOS6 maps fiasco; and the Madrid barman who has became a hero in Spain.
February 22, 2012
The politics of experience: burn this quote into your heart/mind “We cannot be deceived. Men can and do destroy the humanity of other men, and the condition of this possibility is that we are interdependent. We are not self contained monads producing no effects on each other except our reflections...