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It’s not that I don’t like your techniques however my comments are driven from polls from live merchants and marketing channels 85% of driven traffic is coming from advertising and media buys.
Most effective websites are single product/offer.
Data is pretty consistent thru out the last 2 years.
It was a positive conference a well balanced weight between Facebook for people and marketeers.
one thing that not many picked up F8 secrets
Saddly all your techniques are innefective (hope they weren't).
Customers get attracted in two old fashion ways.
1) Massive discount for product
2) Free trial, Money back guarranty
Is true that reviews help, most online purchases are impulsive and not planned (except for holidays)
Vitus you are right on the stock relation between Facebook and their policy.
However i disagree with you on the content policy, you are a member of their network, you live by their rules, like or not. do we hope it would different, sure!!! And is no different than any other Network.
Great post Drew,
What Facebook did with the change of exposure on content was a necesary move to create user engagement and revamp interactivity within the community. We need to remember that Facebook pages have been there for while and user have liked pages in the past that are not longer relevant to their preferences.
So basically what Facebook did is refresheing the algorithm to renew the relevance of your content to an audience, true that to you will need to "boost your post" to your audience to recreate this interactivity, but this may be a cheap price for advocacy.
Partially what Social marketeers are not understanding is the process of relevance, this is well known to SEO practitioners (what to do to make old content relevant), and seems that internal algorithms have similarities on All social networks. (twitter slow pull out from hash relevance, Linkedin drop on views, and the discussing facebook pages views), the to do is simple reconnect with your followers, reply to conversations and involve people for advocacy.