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While I have worn a number of hats in my career Manager, Imagery Analyst, Sensor Operator, Intelligence Analyst, Red Teamer, Supervisor, Project/Program Manager, and Adjunct Instructor, my real passion is in marketing and game design. My goal is to combine those interests to help aspiring game designers, market and raise funding for their game projects through crowdfunding and social media. I want to help the next generation of designers become publishers.
How would facebook differentiate between likes on items I already have or don't have? Are they implementing a want button for products?
What employers are asking for an employee's email or social network login information?
I understand they can have a no use policy on company computers for any nonwork related websites, but who is asking for login information?
I think it’s a combination because they are promoting their own work or the work of their own company, so they have a vested interest in success. The cosplay models and game designers that I follow on facebook/twitter for them this is not only their job, but at this time it’s a whole lifestyle and they are getting paid to do something they enjoy and would do if they were working a regular 9-5 job for free. Making a living from the work is a bonus, so you can tell they are exciting about promoting their work.
With larger companies employee # whatever is assigned to maintain the social media pages or they are outsourced to a company that handles social media counts. In this case you’re losing both the personal touch and the vested interest in seeing the successful use of social media. If you have an intern or relatively new employ maintaining the social media pages at say Kraft Foods, do you think they really care about the facebook or twitter account? Probably not, they might see it as just another boring task or something they need to do before they can move on to some real work.
A 3rd party who is handling the account while they may have a general interest in keeping the client happy, that doesn’t mean they are going to necessarily be passionate about the work, so again it becomes simply a task someone needs to do.
So for example if you look at the BMW facebook page it’s pretty typical of a company/brand page and pretty boring. They post photos and notices you would see on their website in the news/press release section, but there is not interaction between anyone in the company and the people on facebook.
Not using one of the professional coplay models as an example www.facebook.com/OfficialJessicaNigri
She does post allot of photos, but she lets her fans know what she’s doing, what events she’s going to attend, posts updates from the events, posts contests, merchandise information and generally interacts with her fans.
I have to disagree on using it for any industry at least from a sales standpoint. Take the Defense industry for example, sure they could certainly post pictures of their products, but given that all of their funding is generated from contracts what would be the point? They have to submit proposals to win new work and social media isn’t going to come into that equation.
How about the game industry more specifically the hobby game industry- boardgames, card games, wargames. You’ll find that many buyers avoid social media all together and have no interest in keeping up with twitter, facebook, pinterest, etc and stick to a few of the well known game forums.
Some of the best examples I have seen of how individuals use facebook for business has come from the creative/hobby industries with game and comic book companies and individual artists and models. The professional cosplay models who travel around to all the comic book and game conventions are a great example. They are using facebook for promotions, but their messages are not sales pitches and they engage with their fans to promote their brand.