New Media Program Director
Melissa is the New Media Program Director for Netroots Foundation and Lead Mentor for New Media Mentors. She aims to use her business school background and nonprofit experience to teach organizations to use new media tools strategically.
February 17, 2012
After several months of watching ambitious groups and social media gurus experiment, I’ve come to the conclusion that Pinterest can’t be used effectively by most organizations – at least not yet. In this post, I’ll tell you why.
February 05, 2012
Deciding how to measure your social media efforts can be a frustrating undertaking. Number of likes? Number of followers? Level of engagement? Which measures are right for you? Believe it or not, these measures are virtually meaningless. In fact, all measures are meaningless—unless they are tied to...