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First, haha! Nope, can't say that - but as you said, your name's not at the top of the article ;)
That's a great idea for a blog post. Will add it to my editorial calendar with a side note to get in touch to let you know when I do! Thanks so much for the great suggestion and comment!
Have a great day,
You bring up a valid point. What I meant by misinterpretation was that the public interpreted the hashtag campaign the way that they did, not the way McDonald's had hoped or thought they would. You're right, saying that it wasn't really McDonald's fault were not the right words. It was a failed marketing campaign on their end. The simple point I was trying to prove was that had McDonald's taken an objective eye to the campaign before they launched it, they should have been able to realize that this outcome was very plausible.
I 100% agree that McDonald's handled the situation the only way they should have, and because of that it was quickly over with. In that sense, McDonald's may not have been the perfect example to use - I should have found one that rang true to the very end of the post, the "How to resolve a crisis" part included.
Thanks for taking the time to read my post and leave me your thoughts!