Melissa Barker
Social Media Manager, Jive Software | @Melissa_BarkerMelissa Barker is the Social Media Manager at Jive Software. She has coauthored three leading-edge textbooks, including Internet Research Illustrated, fifth and sixth editions, both bestsellers, as well as Social Media Marketing: A Strategic Approach. Melissa was instrumental in creating the first accredited social media marketing certificate in Washington State. She developed and teaches the certificate's core courses for Spokane Falls Community College, which include social media marketing, search engine marketing, and social media strategic planning courses.
9 articles by Melissa Barker
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Social Media Marketing: Stop, Start, Succeed
Dec. 21, 2012 -
What Dance Lessons Taught Me About Social Business, Part 2
Dec. 10, 2012 -
What Dance Lessons Taught Me About Social Business
Dec. 10, 2012 -
Beat the Monster: Measure the Success of Your Community
Nov. 28, 2012 -
How to Care For and Feed Your Community
Oct. 26, 2012 -
Turning Executives into Social Leaders
Sept. 19, 2012 -
7 Steps to Empowering Your Natural Advocates
Aug. 19, 2012 -
6 Steps to Creating a Social Business
Aug. 2, 2012 -
6 Obstacles of an Internal Community Manager
Aug. 2, 2012