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All really great tips. Understanding and compiling the analytics is the hardest part for me, though. Do you recommend training for that?
I agree. When setting goals, patience and experimentation is most definitley a virtue. And with the vast amount advice being thrown from all areas of the "whether or not social media is good or bad" spectrum, it's best to do what obviously works best for your particular company. And this is something I myself am still learning for my company.
Great post — Thanks!
Very true. I've always felt like it wasn't ethically moral to blatantly ask for "likes", "follows", etc. But the more my client urges me to get more "likes" on her page, I wonder if I should just go ahead and ask.
Not sure what the best (modest) strategy is though...
I certainly don't claim to know all the answers as a community manager. But I do know what I see: trends —usually the trends of other blogs and websites similar to our field help me get an idea of what works and what's important to our offline and online community).