Michael Glazer works in the trenches focusing on identifying and utilizing best practices in social media. He is a seasoned social media entrepreneur who builds platforms that help all size businesses use social media, primarily Facebook, more effectively. Currently, Michael is the Founder and CEO of BackAtYou.com, a company dedicated to helping small to medium size businesses build a Facebook Page the right way and with the right people. Current clients include a number of large brands and hundreds of small businesses. Prior to Back At You, Michael was the co-founder and President of SodaHead.com, one of the largest Q&A sites on the Internet. At SodaHead, Michael raised $12.7 million and grew the site from zero to over 7 million monthly unique visitors. He left SodaHead to start Back At You where he could use his knowledge and skills to best help companies use Facebook to drive business.
May 02, 2012
It’s easy to say to a business to find the right people and then engage them. But that’s the key. Marketing to someone that is not interested in your company is a waste of time. You'd best not market online if you market to the wrong people. Find the people that you think fit your demographic, find where they are online and then go after them. Facebook is not difficult, it just takes time and consistency, and if you focus on these 2 tips, your efforts will be rewarded.
April 30, 2012
Timeline was a curve ball for most businesses with a Facebook Page. Now that the dust has settled, the outcry has calmed and business are now focused on building the best Page possible. In fairness to Facebook, their stated goal is to give businesses more freedom for self-expression on their Page. With all the changs, there are really 4 essentials to master Timeline.