Vice President of Corporate Marketing
July 19, 2014
In the past advertising and marketing was pretty straight forward. Girls like pink and boys like blue. Women belonged in an apron and men in the garage. Furthermore, the power was in the hands of businesses rather than those of the consumers. Thankfully, the cultural and digital revolution changed everything we once knew about advertising.
April 08, 2014
Using big data more often will lead to more success may seem like an intuitive conclusion, and in fact, the numbers do show a stark difference. Among businesses that used big data 50 percent of the time or more in their marketing initiatives, 60 percent indicated that the initiative exceeded the business goals.