At SM&, Michelle develops and oversees the strategy and execution of all social media and digital initiatives for the agency and our clients. In addition, she assumes a leadership role on viral marketing campaigns, digital crisis management, as well as search engine marketing and optimization strategies.

Michelle comes to Solomon McCown & Co. from Propel Marketing (a GateHouse Media company) where she oversaw a portfolio of 100 social marketing clients pursuing integrated strategies in support of public relations, marketing and advertising campaigns. She also managed a team that created and optimized content for different platforms, curated clients' social networking profiles and analyzed metrics.

Michelle was also a Digital Strategist for WNEU Telemundo in Boston. Earlier in her career, she worked in Los Angeles at leading talent agencies, including William Morris Endeavor (WME) and International Creative Management (ICM).

Michelle holds a B.A. in Marketing Communications & Visual Media Arts from Emerson College and is currently pursuing a Masters in Marketing.

She is a member of the Ad Club of Boston and the Boston Interactive Marketing Association.