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Founder of The Social Penguin Blog (@social_penguin). MD of Velocity Digital, a digital marketing and communications consultancy based in the UK. Conference speaker and University lecturer. You can follow me on Twitter - @mike_mcgrail. Also sharing great content over on Google Plus. Straight talking, creative, strategic and analytical. I love single malt whisky and rich mahogany.
Very true! Brands are now held to account, which is great for the consumer, but can be hard for the brands, and as much as they need ensure they are geared up to deal with this modern age of comms, it can be very hard for them to do this effectively.
Thanks for the comment. Can't say I agree with not using links, I've not seen any evidence of Twitter users not wanting to see/click links? Can you back that up? On the poster thought, I kind of like the idea, but only as part of a mix of tweets and only if the poster is of a high quality. This could also be a very time-consuming practice. Are you seeing many people/brands etc doing this for blog posts? I also think it adds an uneccesary step for the user via an extra click (depending on their Twitter client).
On the ad front, I wouldn't advise spending budget driving people to your blog posts, unless that post is going to create a lead etc for the business. A lot of money could go down the drain in the attempt to just drive extra traffic - what is that traffic actually achieving.
I stand by my advise of short, sharp and informative tweets that make the user quickly understand what they will get from clicking a link, and reading the post etc it leads to.
No problem with it being directed to the source, but SMT isn't the author, it would be better if it was by Mike McGrail on SMT, for example.
Thanks for sharing your site. Funny though that the post you have put on our site attributes the post only to SMY and not the actual author (me).
Hi Todd, I have no problem at all with people using my content for the right purposes and with correct attribution, feel free. The original article is here - http://www.thesocialpenguinblog.com/category/friday-freak-outs/
Hey Zach. It is troubling when there is no attribution at all or in once case that just popped up on my searches, its attributed to the site (SMT) and not the author. None of this is SMT's fault of course. Like you say, it is good to have your name out there on various sites, but when it is on very low quality sites, I don't feel happy at all. Try using mention.net I find it great for scanning for my work or my name.