Join us for the premier social media, marketing, and communications event, brought to you for a second year by SMT. Summer pricing ends August 29, so make sure to buy your pass now!
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.>
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Architect, dad, gardener, PR & social media guy who likes snakes, fruit trees, kids, dogs, photography, motorcycles, beaches, food & beer. Based in Costa Rica.
In 2000 I was hired as a consultant by the program manager for a major metropolitan transportation authority to implement a web-based project management system for $2.3 billion in capital construction (71 projects) over a 5 year period. After a needs analysis, selection and implemention of the system, creation of a user manual (business process workflow and document management) and hands-on and CD-based training curricula, and 5 years, I and my team (3 others) had trained 900 people from 90 different organizations on how to use the system and the authority became only the 2nd in the U.S. to obtain ISO 9000 certification. And we provided support and software develpment/enhancements (through strategic partnership with the provider) all along the way.
Many of the folks we trained (construction contractors, subcontractors, owners, suppliers, etc.) had never used a computer and didn't know what email was. High speed and large format document scanning to .TIF (CCITT Group 3 2D fax compression) and .PDF was in its nascience. Broadband internet was spotty in some neighborhoods where construction trailers would be located. The "culture of blame" was all-pervasive in the authority beaurocracy.
So how did we do it? And enlightened VP of Facilities, Engineering & Maintenance made a top-level decision to implement the system on all construction projects. You could use it or not. But if you didn't, you lost your job. No one in the organization had ever been faced with such a high-stakes ultimatum. It got their attention immediately.
My point: Change comes from the top, not from the bottom. It MUST COME FROM LEADERSHIP in both large and not-so-large companies/organizations. Otherwise, FAILURE.
Here's a handy guide for you: Facebook, Twitter, Instagram, Pinterest – Complete Social Media Image Size Guide [INFOGRAPHIC] http://bit.ly/1cD8gfu.
Very nice post. I especially like the "Not Spamming" and "Cover Photo" topics.
Regarding the latter, for those small businesses who don't have an in-house graphics department, I have found a cool little online app that can help them with Facebook and Google+ cover photos - and more. It's called http://quotescover.com and is amazingly easy to use - though it does have its limitations. But what do you expect for free! Kudos. Keep the good stuff coming.
Hilarious! Thanks for the Monday laugh!
Nice post, Howard. I especially enjoyed your historical perspective. "Our ignorance of history makes us vilify our own time" -- Flaubert. It will be interesting to see how all of this "Wild West" stuff plays out. These are exciting times!
Hi, Angela. I hope your husband made a full recovery. Thanks for sharing the link to CaringBridge.org. I'm going to forward it on to the wife of my friend. It may be something she can use to bring folks together. My friend continues to improve, but he's not out of the woods yet. Keeping my fingers and toes crossed. Thanks, again, for stopping by.